In Spite of Adobe, Video Post Software via Cloud Not Here…Yet

4 Feb

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SCRI ran a quick poll among broadcast and video pros on the use of Cloud for video production / post software.  Almost six out of ten (59.5%) believe that most video production/post software Apps will be delivered via the Cloud as a service (i.e. SaaS) rather than as an installable file from manufacturers by 2016 (28.6% or 2007 & beyond (31%). In spite of Adobe’s apparent success in delivering Creative Suite via the Cloud, only 11.9% of users believe that most apps will be delivered via the Cloud in 2013 (7.1%) or 2014 (4.8%). Read the many comments, both pro and con, below.

Comments included:

  • There is no reason to receive an application on a disk. Apps can not only be delivered by download, but can be updated frequently. So the user always has the latest version.
  • I have absolutely ZERO faith in “The Cloud” for anything at this time. Putting all your eggs in this basket simply spells disaster!
  • I particularly think that it will depend of which application you’re running, in some cases stand alone installation will be able to run on any condition, no matter what. But a software on demand service, it will depend on your bandwidth, how reliable is your connection (fiber, satellite, etc..), what will be the backup plan if the network who has your software it’s down when you need it. It’s not a bad idea, but it will require more powerful equipment in both point (server/client) and a standardize file formats for software.
  • There are advantages and disadvantages to both, depending on location and circumstances.
  • Personally I hope it won’t happen. There currently is nothing that will guarantee consistent bandwidth that’s required for any software except the trivial to run well. But maybe something will come along….
  • I think that many apps are available or in the process of being available as SaaS. They are available from small companies that are breaking into the market. The services are crude due to internet’s lack of speed and/or reliability. SaaS for video editing, the most prolific of applications today, is available for YouTube applications but for 2K and 4K work, we will have to wait for awhile.
  • The rapid trend to Cloud SaaS for Post Pro is fact, full adoption less clear but likely by 2015
  • I believe the technology is still somewhat in its infancy with respect to providing the full suite of applications and complete workflow. Amongst the traditional broadcasters there is a real fear of having assets of site, similar to when non linear editing and video servers replaced traditional technologies. These impediments to full adoption will take time to overcome and my prediction is it will take 3-4 years before the cloud offerings gain critical mass.
  • Production apps are rather large and powerful, the cloud paradigm as I understand it is for relatively momentary apps that free up internal storage capacity on “as needed” basis
  • Will take time to port and refactor all the code and work out performance issues
  • Would like to learn something here. The “Cloud” my understanding is a ready app waiting to be delivered to a device when needed. It’s temporary and can be replaced as other apps require or need the limited storage capability/capacity. Production (editing SW) represent relatively large data payloads, relative long term $$ investments w/service contracts and which require proprietary OS with specific hardware specifications. Usually an obligatory dongle is needed to just have the privilege to use your own investment. I could be completely wrong (will be the first time though) but the Cloud would target things like cellular phones or personal devices that may need the app for the relative short term? Thanks in advance!
  • We use Adobe Premiere and Adobe has implied future releases would be cloud oriented. They keep sending surveys on how we would feel about it. My company still prefers to own the software rather than rent it.
  • Unless you develop the software yourself, you never get to own it. All you get is a license that entitles your company to use a copy of the software in line with the restrictions in the EULA, or End User License Agreement. That’s that big long legal thingy that no one reads, during installation. You can’t install it unless you click “I Agree.” If you actually do read it, you will see that you really get to own nothing but the right to use a copy of the software.

The real issue here is where the software is running. In cloud based systems it is running on a server somewhere in the service provider’s data center. Your work is stored on their RAID arrays. There are pros and cons to this arrangement, just as there are with everything else. The good news is that you don’t have to worry about installing updates, upgrading hardware, or dealing with crashed drives or security. It’s just supposed to work. In a time of decreasing personnel budgets and limited capital, cloud services could be a good idea. The most obvious bit of bad news is that you have to have an internet connection with sufficient bandwidth to connect to the server. That may not be a problem at the studio, but it could be if you are editing something in the field or your internet connection at the studio fails. And just because you aren’t responsible for security, it doesn’t make the system immune from attack. Bad things can still happen. Also, if you decide to transfer everything to a different system, it could be a problem getting all your data.

  • The current wisdom is that suppliers of cloud services take all the care needed to make their systems secure and reliable. IT is what they do 24/7 and they are good at it. That may be true, but there have been some very high profile failures over the past year, even if those outages are extremely rare. Hopefully rarer than the outages you would experience running the software yourself. Google around and I am sure you will find stories about those failures.
  • Another piece of current wisdom is that you should outsource things that are not your primary business. Why cut all the paychecks yourself and have to employ someone to do that when you can just outsource the work to someone who does nothing but payroll? The question here though is whether maintaining the equipment

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