CEOs’ Confidence Restored to Pre-Crisis Levels as Recession Woes Wane

27 Jan

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CEOs’ Confidence Restored to Pre-Crisis Levels as Recession Woes Wane

According to a new study by PricewaterhouseCoopers LLP, CEO’s across the board have honed their cost discipline during the recession, and maintained a patient optimism about their post-crisis growth prospects. Sure enough, things got better. Now, they’re setting their sights on more immediate growth—as evidenced by the big jump in 12-month revenue growth prospects in this year’s PWC CEO Survey. Confidence levels are rising virtually across the board—whether broken down by location, sector, or size.

U.S. Ranks High In Growth Markets

While Asia and other emerging markets are being targeted for growth, the large, developed economies still have their attractions. The U.S. was the second-most popular choice (after China) for a growth market, with 21% of CEOs ranking it in their top three. Another 12% selected Germany. And, while China dominates the list of nations considered most important for future sourcing needs (largely due to cost), factors such as quality control, risk profile, innovativeness, logistics and existing relationships remain important factors to many CEOs—and these still tend to skew toward developed markets.

Innovation a Key Driver!

The rising importance of creating new products and services marks a significant shift for CEOs, in terms of growth strategy. Innovation is high on the agenda in virtually all industries, including sectors such as metals, chemicals and manufacturing. Since 2007, business leaders have consistently reported that their single best opportunity for growth lay in better penetration of their existing markets. Now they’re just as likely to focus on the innovation needed to create new products and services—especially ones aimed at the fast-growing emerging markets.

Customer is Key to Innovation!

First off, they start with the customer. Many are bringing their innovation activities closer to their customers by giving them a say in the design of offerings. Some CEOs are literally moving development processes to customer locales. They’re creating products for faster-growing markets, inside those markets, and distributing them worldwide. Beyond that, a lot of ideas link to the concept of ‘open innovation’, involving employees, suppliers and alliances in the development process.

Technology Investment Follows!

Chief executives are looking to gain both efficiencies and differentiation at the same time: 80% of CEOs in our survey believe innovation will both yield efficiencies and lead to competitive advantage—another 78% expect it will generate new revenues. Technology is one way of capturing both. Nearly 70% are investing in IT to reduce costs and become more efficient, while 54% are also funnelling funds towards growth initiatives, including emerging technologies in mobile devices, social media and data analytics.

16 of 24 New Broadcast / Pro Video (B/PVM) Product Reports already available!

16 out of the 24 New Broadcast / Pro Video (B/PVM) Product Reports are already available, with the remaining due by the end of the month. The B/PVM series was established in 1984 and is updated annually via extensive quantitative surveys of end users, incorporating proprietary SCRI predictive modeling techniques developed over the years.

Product Reports with Market Sizing and Brand Shares are available for the following Products:

Video Camcorders; ;Video Cameras; Camera Mounting Systems; Character Generators; Clip / Still Stores; Composite/Component Encoders; Digital Effects Processors; Graphics & Effects Software; Graphics & Effects Workstations; Master Control Switchers; Non-Linear Editing Systems; Production/Post Switchers; RAID Video Storage; Routing Switchers; Standards / Formats Convertors; TBC’s / Frame Synchronizers; Telecine Equipment; Terminal Equipment; Up/Down Converters; Video Compression Encoders; Video Recorders; Video Monitors; Video Servers; Video Test & Measurement;

For further information on the 2011-12 Broadcast / Pro Video (B/PVM) Reports contact, SCRI’s Research Director, Desmond C. Chaskelson ( ).

How are SCRI Broadcast / Pro Video (B/PVM) Reports different than other research reports in the industry?

SCRI is an independent broadcast pro video research firm (established in 1984) and is not affiliated with any potentially vested interest trade association such as the IABM or NAB, as are some other research providers in this industry.

Nor does SCRI rely on manufacturer provided information as do some research firms in this industry, thereby eliminating any potential bias from any single manufacturer, or bias from not including all manufacturers.

SCRI takes a micro product & vertical market specific view of the broadcast & pro video market space rather than more broad based approach as do some other research reports in the industry.

SCRI provides quantitative “bottom-up” (end-user derived) market sizing product reports in the broadcast and pro video sectors since 1984, Our data is product specific and designed to be used by product managers for market planning. Not broad based like some other research reports.

Also SCRI focuses on eight vertical end user broadcast & pro video markets in the USA across twenty five specific product types, rather than providing broad based global estimates based on manufacturer data and/or interviews, as per some research reports in the industry.

© 1984 – 2011 SCRI – SCRI INTERNATIONAL, INC ( SCRI is an independent research and news organization providing market research reports and objective coverage of the broadcast and pro video sector and all major trade shows, including NAB and IBC, since 1984. SCRI and is not affiliated with any trade organization or manufacturer.
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