Which Products Top The List for Purchase in 2014?

20 May

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SCRI’s 2013-14 Broadcast Pro Video Marketplace Annual Tracking Survey (since 1984) shows that Video Storage and Video Servers are the top two product type being considered for purchase in 2014, followed by Cameras. Lighting Equipment, and Switchers, rounding out the top five.

Monitors, Lenses, Graphics Workstations, Batteries & Chargers and T&M equipment round out the top ten. In general however there is a relatively high incidence of planned purchase for ALL product types in 2014 – all showing purchase incidences of between 43% and 64%.

SCRI’s 2014 Broadcast Pro Video Product Reports provides detailed data on each of the product types, including unit and dollar purchases (2012, 2013, 2014), in total and by vertical market, plus brand shares and a written analysis of the category. For more info on these reports go to Broadcast Pro Video Product Reports and/or email des_chas@scrilcom

products

Product Type                                              2014
Video Storage (RAID/Other)                63.82%
Video Servers                                           62.03%
Cameras – Other                                       60.14%
Lighting Equipment                                 59.17%
Switchers – Production                             58.33%
Video Monitors                                         57.67%
Camera Lenses                                         56.82%
Batteries and Chargers                            56.25%
Graphics and Effects Workstations       56.25%
Video Test & Measurement                    56.10%
Cameras – Studio                                     55.17%
Master Control & Branding                   53.33%
Cameras – H/DSLR                                52.02%
CGs, Captioning, Titling                        51.67%
Video Recorders, Players                       50.00%
Graphics and Effects Software             49.72%
Non Linear Editing Systems               48.74%
Video Converters, Transcoders           48.39%
Video Compression Encoders            46.43%
Switchers – Routing                              45.00%
Camera Mounting / Tripods             43.79%

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  1. SCRI NewsBriefs - May 21, 2014

    […] SCRI’s 2013-14 Broadcast Pro Video Marketplace Annual Tracking Survey (since 1984) shows that Video Storage and Video Servers are the top two product type being considered for purchase in 2014, followed by Cameras. Lighting Equipment, and Switchers, rounding out the top five. Monitors, Lenses, Graphics Workstations, Batteries & Chargers and T&M equipment round out the […] Read in browser » […]

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