Where the Broadcast/Cabler/Production Market is Going — 3D Stereoscopic

25 May

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The following is part two of an excerpt from the 2011-2012 Broadcast Pro Video Marketplace (B/PVM) ™ Macro Industry Overview Report, released by SCRI at NAB in Las Vegas earlier this year. The full 50 page report is available for $495. Contact info@scri.com for more info or to order.

Stereo 3D will continue to make major strides with more post tools available for stereo 3D projects. Quantel has said its 3D-capable systems outsell the 2D-only units. Avid Media Composer already has built-in stereo 3D features for several of its versions. Other stereo 3D products include CineForm’s Neo3D, The Foundry’s Ocula and Dashwood Cinema Solutions’ Stereo3D Toolbox for editing and compositing. AJA and Blackmagic Design have also updated the firmware of some of their Kona and DeckLink cards so they are stereo 3D compatible.

3D will certainly remain center stage as a technology, especially since six of the top 10 most successful films in 2010 were in 3D. Global box office attendance hit a record $31.8 billion for the industry in 2010, growing eight percent from the year before. U.S. and Canadian movie ticket revenues were flat at $10.6 billion according to the Motion Picture Association of America.

Many of the 3D movies seen by consumers weren’t actually shot in 3D. They were instead converted to 3D in post. Alice in Wonderland is a prime example. There are actually more companies jumping on the bandwagon to create 3D post-production makeovers as film makers hope to boost box office numbers with more appealing, dynamic visuals. Analysts have predicted the revival of box office revenues is contingent upon 3D production.

Certainly, 3D has lent itself well to the sporting arena as proven last year with the World Soccer events. This year, there is expected to be 3D coverage of Wimbledon Championship tennis, with presentation offered in 3D equipped theaters and by the BBC. Sony is working with The All England Lawn Tennis CLUB to broadcast the event and will handle the theatrical distribution through SuperVision Media. ESPN has been aggressive in this arena in live 3D sports production. Since launching their network last June, with the 2010 FIFA World Cup, they have aired nearly 60 events in 3D. Sony and All Mobile Video (AMV) teamed up for 3D production to build a fully 3D-capable, cine-enabled HD video production truck last year. It handles a range of projects from sports to live events and entertainment.

24 New Broadcast / Pro Video (B/PVM) Product Reports available!

The new 2011-12 Broadcast / Pro Video (B/PVM) Product Reports released at NAB in Las Vegas earlier this month, are now available. The B/PVM series was established in 1984 and is updated annually via extensive quantitative surveys of end users, incorporating proprietary SCRI predictive modeling techniques developed over the years.

Product Reports with Market Sizing and Brand Shares are available for the following Products:
Video Camcorders; ;Video Cameras; Camera Mounting Systems; Character Generators; Clip / Still Stores; Composite/Component Encoders; Digital Effects Processors; Graphics & Effects Software; Graphics & Effects Workstations; Master Control Switchers; Non-Linear Editing Systems; Production/Post Switchers; RAID Video Storage; Routing Switchers; Standards / Formats Convertors; TBC’s / Frame Synchronizers; Telecine Equipment; Terminal Equipment; Up/Down Converters; Video Compression Encoders; Video Recorders; Video Monitors; Video Servers; Video Test & Measurement;

For further information on the 2011-12 Broadcast / Pro Video (B/PVM) Reports contact, info@scri.com.

Digital Video Expo — Free Event

Digital Video Expo is the premier destination for content creation professionals to explore the latest technologies, learn from world-class professionals and connect with peers who share the same passion. This year’s show will feature over 100 exhibitors, Apple and Adobe training sessions by Weynand, production and post conference sessions from DV magazine, and more networking events and free content than ever before.

Digital Video Expo East will be held on June 22 at the Millennium Broadway Hotel in Midtown Manhattan. (This year’s West Coast Digital Video Expo will take place September 20-22 at the Pasadena Convention Center.)

Digital Video Expo East is a FREE, full-day event featuring technology exhibits from the industry’s leading suppliers, keynote speakers, educational sessions and networking events. (Register online at www.dvexpo.com/east.)

How are SCRI Broadcast / Pro Video (B/PVM) Reports different than other research reports in the industry?

SCRI is an independent broadcast pro video research firm (established in 1984) and is not affiliated with any potentially vested interest trade association such as the IABM or NAB, as are some other research providers in this industry.

Nor does SCRI rely on manufacturer provided information as do some research firms in this industry, thereby eliminating any potential bias from any single manufacturer, or bias from not including all manufacturers.

SCRI takes a micro product & vertical market specific view of the broadcast & pro video market space rather than more broad based approach as do some other research reports in the industry.

SCRI provides quantitative “bottom-up” (end-user derived) market sizing product reports in the broadcast and pro video sectors since 1984, Our data is product specific and designed to be used by product managers for market planning. Not broad based like some other research reports.

Also SCRI focuses on eight vertical end user broadcast & pro video markets in the USA across twenty five specific product types, rather than providing broad based global estimates based on manufacturer data and/or interviews, as per some research reports in the industry.

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