SCRI International, Inc.

Adobe Systems Chief Technology Officer Kevin Lynch, is headed  to Apple as of March 22. Ironically Lynch is best known for criticizing Apple CEO Steve Jobs for failing to support Adobe’s Flash technology after Jobs famously trashed the software platform and forbade its use on any iPhone, iPad.

[...]

SCRI ran a quick poll among broadcast and video pros on the use of Cloud for video production / post software.  Almost six out of ten (59.5%) believe that most video production/post software Apps will be delivered via the Cloud as a service (i.e. SaaS) rather than as an installable file from manufacturers by 2016 (28.6% or 2007 & beyond (31%). In spite of Adobe’s apparent success in delivering Creative Suite via the Cloud, only 11.9% of users believe that most apps will be delivered via the Cloud in 2013 (7.1%) or 2014 (4.8%). Read the many comments, both pro and con, below.

[...]

SCRI is running a quick poll on the future of video production/post software in the cloud.  To vote and see cumulative results click here – full report next week.  Meanwhile we report below on two CNET surveys regarding Adobe’s move to introduce Creative Suite via Cloud, and then to cut subscription costs by 40% discount.

[...]

Adobe Systems Incorporated (Nasdaq:ADBE) reported financial results for its fourth quarter and fiscal year ended Dec. 2, 2011.

• Revenue was $1.152 billion, which exceeded the company’s target range of $1.075 billion to $1.125 billion, and represents 14 percent year-over-year revenue growth.
• Diluted earnings per share were $0.35 on a GAAP-basis, and $0.67 on a non-GAAP basis.
• Operating income was $246.1 million, operating margin was 21.4 percent and net income was $173.7 million on a GAAP-basis.  Operating income was $444.5 million, operating margin was 38.6 percent and net income was $332.6 million on a non-GAAP basis.
• Deferred revenue grew by $47.6 million to $531.7 million.
• Cash flow from operations was $496.8 million.

[...]

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire privately held Efficient Frontier, a leader in multi-channel ad buying and optimization. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world’s largest advertisers, publishers and advertising agencies.

[...]

As reported in the Tech Trader Daily, shares of Adobe (ADBE) are down $2.81, or 9%, at $27.61 after the company said it will restructure its business, including cutting 750 full-time jobs, mostly in North America and Europe.

Adobe plans to focus on and invest “aggressively” in “digital media” and “digital marketing,” it said. It will invest less in development of products for enterprise customers, the company said. That will reduce 2012 revenue growth by 4 to 5 percentage points, the company said, for total revenue growth of 4% to 6%.

[...]

SCRI once again has partnered with Digital Video Expo. FOr full ist of partners go to: http://dvexpo.com/conference/sponsorsandpartners.php?cat=18
[...]

Where the Professional Broadcast/Cabler/Production Market is Going

The following is an excerpt from the 2011-2012 Broadcast Pro Video Marketplace (B/PVM) ™ Macro Industry Overview Report, released by SCRI at NAB in Las Vegas earlier this month. The full 50 page report is available for $495. Contact info@scri.com for more info or to order.

[...]