Innovative, versatile and reasonably priced dynamic graphics/effects software will continue to lead the marketplace. The more open the architecture, the better. Producers will continue to demand versatility, interoperability and real-time rendering. Platforms that accommodate the latest in mobile technologies will be highly in demand, along with gaming and 3D technologies and premium video software that can integrate well in a centralized operation with a multitude of formats. Cloud-based applications will be a tour de force as more editors choose this option for their remote editing. Ingenuity will guarantee the survival of the software manufacturer. The largest appeal will be given to software that can integrate with the largest number of editing systems.
This is just part of the findings from SCRI’s Broadcast/Pro Video Graphics & Effects Software Report . The full SCRI report provides quantitative data, based on extensive annual primary research surveys (since 1984) of broadcast and pro video facilities in each of the following end-user vertical markets: broadcast television stations, cable television stations, post production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).
Quantitative data tables for 2011, 2012 & 2013 show total number of end-user facilities, total number and percentage purchasing by year , total dollars spent purchasing, total units purchased, average number of units purchased per end-user facility, and average price per unit. This data is displayed for each of the six vertical end-user markets as well as for the total across the board broadcast / pro video marketplace.
In addition, charts and tables show total units by format, by price range and by market share of the leading brands.
The approximately 10 page report commences with a detailed written report of the total category as well as of each individual vertical end-user market, bringing the quantitative data tables and charts to life with insightful analysis and forecasts. The written analysis is followed by the quantitative data tables and charts.
Table of contents is as follows:
- Category Overview
- Future Forecast
Quantitative Data for 2011, 2012, 2013
- Analysis, by Vertical Market, by Year
- Total Facilities
- Total Purchasers
- Total Market Value* (in thousands)
- Total Units Purchased
- Average # of Units
- Average Price ($ 000)
- Broadcast TV
- Cable TV
- Video/Film Post-production
- Video/Film Production
- Corporate Video
- Institutional Video (Government, Educational, Medical)
- Formats, Product Type, Price Range
- Brand Share