SCRI Consultants

Since 1984, SCRI has been publishing syndicated and customized global market research reports covering broadcast and professional video and audio sectors for equipment manufacturers, trade magazines, trade associations, investment firms and other industry analysts, including the US. Department of Commerce. To date, SCRI has served over 1,200 such clients (click to view partial client list), worldwide.

SCRI uses a roster of Market Research and Technology Consultants on a regular basis, both for Syndicated Industry Studies as well as for Custom Projects. Some of the more regularly used SCRI Consultants include the following:

Market Research Consultants

Dr Melvin Prince

Dr Melvin Prince is a Professor of Marketing at the School of Business, Southern Connecticut State University and author of "Market Research for Management Decisions" published by John Wiley & Sons Inc. Dr. Prince was also Research Director at Young & Rubicon's Burson Marsteller division where SCRI founder Des Chaskelson worked under his supervision in the early 1980's. Dr. Prince consults on SCRI’s proprietary stratified random sampling techniques and forecasting models, as well as on custom studies using advanced research procedures such as Conjoint Analysis. Dr. Prince is also an expert witness used in litigation cases involving marketing and market research.

Sable Mi

Sable Mi is one of SCRI’s research fconsultants on both multi-client and custom research projects. Sable has also worked at several advertising agencies including Dentsu, Young & Rubicam as well as Lintas Worldwide, both in Taipei, Taiwan. Most recently Sable was Vice President, Director of Research and Strategic Planning at MGH INC., Baltimore, MD. Ms. Mi holds an MBA degree and is a member of the American Marketing Association

Shelley Johnson

Shelley Johnson is a freelance analyst and report writer and a regular contributing author and editor on several of SCRIs Industry Studies, including Broadcast / Pro Video Marketplace Product Reports as well as Broadcast / Pro Video Marketplace Technology Trends Reports. Her clients, aside from SCRI, include:UPI, The Associated Press, McMahon Publishing Group, Samsung, Hitachi & Hewlett Packard. LocalBusiness.com, TechTarget.com.

Technology Consultants

Larry Bloomfield

Larry Bloomfield, is a co-founder of Tech-Notes (www.tech-notes.tv) an industry newsletter covering technology issues relating to the broadcast and professional video and digital cinema sectors. Larry is also President of Bloomfield Enterprises LLC. which produces the annual Taste of NAB Road Shows. Larry Bloomfield is also an industry consultant and freelance writer who has been published extensively by Broadcast Engineering & TV Technology magazines. He is currently serves as News Technical Editor for Broadcast Engineering (BE) magazine. Larry brings his extensive experience as a hands on chief engineer at various TV stations for groups including Canyon Broadcasters, Univision, NBC-TV, CBS-Television , and California State University. Larry has worked on SCRI's HDTV Marketplace studies as well as on numerous SCRI custom studies related to the broadcast industry.

Mark Schubin

Mark Schubin: Engineer, writer, historian, teacher, forensic analyst, consultant, expert witness, researcher, and judge. Mr. Schubin is a Fellow of the Society of Motion Picture and Television Engineers, a multiple Emmy award winner, and a recipient of many other honors. His clients, aside from SCRI, range from Sesame Street to IBM to the Metropolitan Opera to Hong Kong's STAR-TV. He also serves as Technical Editor for Videography magazine and writes a monthly column for Digital TV magazine. Mark is the primary SCRI consultant on the Broadcast / Pro Video Technology Trends Surveys, as well as consulting on a wide range of SCRI custom prjects.

Jim Mendrala

Jim Mendrala, is a co-founder with Larry Bloomfield of Tech-Notes (www.tech-notes.tv) an industry newsletter covering technology issues relating to the broadcast and professional video and digital cinema sectors. Jim has written articles and presented talks at seminars for TV Technology, Broadcast Engineeering, Associated Press, SMPTE, NAB and others. Jim is a renowned industry expert in Digitial Cinema technology and has worked on SCRI's Digital Cinema Marketplace Reports as well as on custom studies.

Brian McKernan

Brian McKernan, former editorial director of Videography and founder of Digital Cinema magazine, is Vice President, Account Services for Marcomm Group. A journalist for the past 25 years, McKernan most recently was editor and associate publisher of Digital Cinema magazine, which he founded for United Entertainment Media (now NBMedia) in 2000. McKernan also served as editor of Videography from 1988 to 1999. Brian has also worked on SCRI's Digital Cinema Marketplace Surveys and Reports.

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