SCRI Consultants

Since 1984, SCRI has been publishing syndicated and customized global market research reports covering broadcast and professional video and audio sectors for equipment manufacturers, trade magazines, trade associations, investment firms and other industry analysts, including the US. Department of Commerce. To date, SCRI has served over 1,200 such clients (click to view partial client list), worldwide.

SCRI uses a roster of Technology Consultants on a regular basis, both for Syndicated Industry Studies as well as for Custom Projects. Some of the more regularly used SCRI Consultants include the following:

Larry Bloomfield

Larry Bloomfield, is a co-founder of Tech-Notes (www.tech-notes.tv) an industry newsletter covering technology issues relating to the broadcast and professional video and digital cinema sectors. Larry is also President of Bloomfield Enterprises LLC. which produces the annual Taste of NAB Road Shows. Larry Bloomfield is also an industry consultant and freelance writer who has been published extensively by Broadcast Engineering & TV Technology magazines. He is currently serves as News Technical Editor for Broadcast Engineering (BE) magazine Larry brings his extensive experience as a hands on chief engineer at various TV stations for groups including Canyon Broadcasters, Univision, NBC-TV, CBS-Television , and California State University. Larry has worked on SCRI's HDTV Marketplace studies as well as on numerous SCRI custom studies related to the broadcast industry.

Mark Schubin

Mark Schubin: Engineer, writer, historian, teacher, forensic analyst, consultant, expert witness, researcher, and judge. Mr. Schubin is a Fellow of the Society of Motion Picture and Television Engineers, a multiple Emmy award winner, and a recipient of many other honors. His clients, aside from SCRI, range from Sesame Street to IBM to the Metropolitan Opera to Hong Kong's STAR-TV. He also serves as Technical Editor for Videography magazine and writes a monthly column for Digital TV magazine. Mark is the primary SCRI consultant on the Broadcast / Pro Video Technology Trends Surveys, as well as consulting on a wide range of SCRI custom prjects.

John Luff

John Luff is an independent media technology consultant specializing in a wide range of television technology, facility planning and system design issues. Over the last four decades his clients have included public and commercial broadcasters across North America and Europe. In 2005 he was elected a Fellow of the SMPTE.

He was the founder of Synergistic Technologies Incorporated (STI), which was purchased by AZCAR, where he served until 2006. He was responsible for design and project management for the first 720p origination center at ABC in NY, as well as the first 720p HDTV mobile unit used to bring Monday Night Football and the Super Bowl to audiences in 1999/2000. He has provided technical project management to the European Broadcasting Union for news coverage of large events beginning with the American Political Conventions, as well as the Hong Kong Handover, and summits and elections in Eastern Europe and South Africa.

John is the current SMPTE Conference Vice President, as well as the co-chair of the NATAS Technical Emmy Award Committee. In addition to presentations to SMPTE and SBE conferences, since 1998 he has written a regular column and feature articles for Broadcast Engineering Magazine.

John is also a SCRI consutant on the Broadcast / Pro Video Technology Trends Survey, as well as the author of SCRI's IPTV / Mobile TV Report and also consults on custom studies.

Jim Mendrala

Jim Mendrala, is a co-founder with Larry Bloomfield of Tech-Notes (www.tech-notes.tv) an industry newsletter covering technology issues relating to the broadcast and professional video and digital cinema sectors. Jim has written articles and presented talks at seminars for TV Technology, Broadcast Engineeering, Associated Press, SMPTE, NAB and others. Jim is a renowned industry expert in Digitial Cinema technology and has worked on SCRI's Digital Cinema Marketplace Reports as well as on custom studies.

Brian McKernan

Brian McKernan, former editorial director of Videography and founder of Digital Cinema magazine, is Vice President, Account Services for Marcomm Group. A journalist for the past 25 years, McKernan most recently was editor and associate publisher of Digital Cinema magazine, which he founded for United Entertainment Media (now NBMedia) in 2000. McKernan also served as editor of Videography from 1988 to 1999, a period that saw substantial growth in the magazine's ad pages. From 1995 to 2001 McKernan also served as editorial director of United Entertainment Media's Video Division, which included Videography, Government Video, Television Broadcast (now Digital Television), TVB/Europe, and Content Creation Europe.

McKernan is the co-editor of the book, Creating Digital Content: A Guide to Video Production for Web, Broadcast, and Cinema (McGraw Hill, 2001). His other editorial positions have included television editor of Broadcast Management/Engineering and associate editor at Omni magazine. McKernan is a member of the Society of Motion Picture and Television Engineers. Brian has also worked on SCRI's Digital Cinema Marketplace Surveys and Reports.

Shelley Johnson

Shelley Johnson is a freelance writer and researcher. Her clients, aside from SCRI, include: United Press International, The Associated Press, McMahon Publishing Group, Samsung, Hitachi, Hewlett Packard, LocalBusiness.com, TechTarget.com.

Shelly is also a Video Producer, whose work includes: Assistant Director, America's Funniest People, ABC network, remote shoot in Michigan; Kellogg Company, corporate management video on the manufacturing division and its inter-relationship to the corporate structure; Production Coordinator for Williams Gerard, Chicago and Sweetwater Productions, Agua Dulce, California on Kellogg Company marketing video; Production Assistant, Thornleaf Productions, Chicago for Kellogg Video; Associate Producer, Amway Corporation, International training video on the Artistry Fragrance line; Associate Producer, Clark Equipment Corporation. Video with international distribution; Production Assistant, Sealed Power. Industrial training video series.

Shelly is a regular contributing author and editor on several of SCRIs Industry Studies, including Broadcast / Pro Video Marketplace Product Reports as well as Broadcast / Pro Video Marketplace Technology Trends Reports.

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