IBC 2014 Key Trends

23 Sep

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Following on from NAB in April 2014, IBC showcased emerging key broadcast TV and digital video trends including 4K/Ultra HD as well as cloud and TV everywhere concepts. Of note, is the practical disappearance of 3D. Some of the key trends at the IBC show this year included:

  • Smart TV Advertising – Hypertargeted and personalized ads, detailed viewer metrics
  • OTT Everywhere (Connected TV)
  • One Button TV Production – many new types of broadcasters: companies, churches, schools
  • Cloud Services – don’t need to buy equipment that gets outdated fast (e.g. encoders/editors). Just pay for access to services
  • 3DTV can’t be found.
  • No T-Commerce Yet- direct sales on Smart TV apps (we expect to see this).
  • (Source: Lawrence Harte, President and CEO of Althos Media)

Another more detailed version of key trends can be found at Top 10 Takeaways from IBC2014.  Specifically on 4K, IPTV News provides a good overview at What was the word on 4K at IBC?

Specifically, some of the major announcements by company included:

  • Adobe announced some new features for Creative Cloud, and tighter Adobe Anywhere integration: For the first time ever, Adobe Premiere Pro editors can automatically generate new bins based on search criteria, including Advanced Timeline Search. Search bins update automatically as you add new content to your projects. Streamline large projects with Consolidate & Transcode. Bring everything you need into one workspace with new Multi-project workflows: open media and sequences from other projects and bring existing clips, edits, transitions, or graphics directly into your current project.
  • AJA announces Adobe support for CION camera, and FS1-X v1.1 update: The AJA CION camera will likely not be released this year, however the product team is getting closer, announcing AJA Raw format support with Adobe Premiere Pro. The Kona 4 received full Creative Cloud support as well!
  • Avid announces resolution independence, Advantage Services, and Live Sound workflows. Media Composer | Software will allow video professionals to acquire, manage, edit, and deliver native 4K media. With Avid’s new resolution independent architecture comes a new high-res codec, Avid DNxHR. This allows editors to easily scale files from proxy to mastering resolutions using high-res rasters.
  • Blackmagic Design acquires eyeon software, updates several products: One of the most surprising announcements was Blackmagic Design’s acquisition of eyeon software, a high-end node based compositing software. “This is extremely exciting as, similar to DaVinci, we now have a second powerful software tool that has remarkable creative power,” said Grant Petty of Blackmagic.
  • Blackmagic also announced 2 new cameras, a new Ultra HD multi view, new 12G-SDI based Ultra HD monitoring and a DeckLink card, new DaVinci Resolve update, a new 40 x 40 router, new mini converters and a lot more!
  • Cisco announces Videoscape Virtualized Video Processing, a service delivery platform. Cisco’s Videoscape Virtualized Video Processing (V2P) hopes to address concerns & simplify multi-screen video content processes. With AnyRes, users will see full-frame 4k/Ultra HD encoding to various formats, including HEVC. At IBC 2014, Cisco previewed cloud-based Videoscape workflows.
  • JVC showcased some of its 4K concepts at IBC 2014, including the LSX1 digital cinematography camera. Among the concepts are the GY-LSX1, a 4K shoulder-mount production camera equipped with the new Super 35mm sensor and PL lens mount, and the two-piece mini GW- SP1004K camera system.
  • Imagine Communications introduces end-to-end TV everywhere offering for communications service providers
  • NewTek unveiled TalkShow: Video calling production system for television studios and live video producers With TalkShow, any television or live video producer can easily reach 300 million monthly connected Skype users and incorporate them as guest speakers into live programs with full-frame Skype video calls.
  • ProMAX launched Platform Series 4, and introduces Platform Portable: Platform Series version 4 adds Media Asset Management and a Browser-Based UI top a list of powerful features designed to accelerate and improve the content creation process. Large-scale increases in performance & capacity enable true collaborative production of 4K video. The Platform Series 4 demonstrates next level workflow servers for content creation.
  • Quantum unveils low-priced StorNext Pro Storage solution for high-performance digital workflow
  • Sony introduced the PXW-FS7, the first 4K XDCAM camera to feature a Super35 CMOS sensor. Capable of shooting in 4K Quad Full HDi (QFHD) and super slow-motion Full HD, the latest member of the XDCAM family has been designed for documentary, music video, online content creators and corporate filmmakers looking for beautiful picture quality and an unrivalled choice of recording formats.
  • Wowza partners with JVC to enable live video wirelessly from Pro Camera: Wowza Media Systems, provider of Simply Powerful Streaming™ software, announced that JVC and Wowza will give content creators the ability to instantly stream video from live events including breaking news, corporate events, concerts and sports. With streaming capability built into JVC professional camcorders, joint customers can now stream over both LTE and Wi-Fi networks, providing powerful live video experiences while on the goQuantum unveils low-priced StorNext Pro Storage solution for high-performance digital workflow

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