Cautious Optimism for 2013 Broadcast Pro Video Sectors

2 Apr

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SCRI has been tracking expectations among broadcast, pro video and digital cinema and content providers regarding business conditions and equipment budgets for 2013 – SCRI 2013 Broadcast, Pro Video, Digital Cinema, Digital Content Market & Product Reports. The general consensus is one of cautious optimism for improved business conditions as well as increased equipment budgets.  Read article for survey data.

Linked In Poll Among Broadcast Pro Video Groups:

The majority of broadcast & pro video respondents polled (55.4%) believe that business conditions will improve either somewhat (30.4%) or significantly (25%)in 2013 compared to 2012. About one in four (25%) expect conditions to remain the same, while less than one in five (19.6%) expect conditions to decline, wither somewhat (16.1%) or significantly (3.6%).

Digital Cinema Society Survey:

A brighter economic future is seen for 2013 with almost two in three filmmakers (65%) reporting expected increases in business, 25.2% expecting no change and less than one in ten (9.8%) expecting declines.

Similarly, about half of all filmmakers polled expect their equipment budgets in 2013 to increase, while about one in five (18.1% expect declines and the remaining (31.8%) expect no change.

Broadcast Engineering Magazine Survey:

The mood for 2013 regarding business conditions and the resulting impact on equipment ad services budgets can best be described as “cautiously optimistic.”

Overall, 31.6% of all respondents expect no change in budgets from 2012; 28.6% expect budgets to increase; and 22.2% expect declines in budgets; 17.4% are uncertain.

Impact on Product Purchases by Type and Brand

SCRI is reporting increases in purchases and plans to purchase among most product types in the 2013-2014 US Broadcast Pro Video Product Reports Series. Reports cover over 20 product types including: cameras, monitors, switchers, post & graphics software, storage, servers, digital recorders  and many more. Reports provide market sizing, in units and dollars, by year, and by end-user type – TV, Cable, Production, Post, Corporate, Institutional (Government, Medical, Educational). Reports include a competitive analysis with full brand shares.  View table of contents here

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