Breaking News from NAB 2012

16 Apr

SCRI's NewsBriefs

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After a weekend of press conferences from the major players, there does not appear to be any major groundbreaking new technology or merger & acquisition news coming from the exhibitors or show floor. WhIle both 3D stereoscopic and cloud computing continue to emerge as new technologies, there does not appear to be the degree of interest from end users yet to drive demand significantly. This in spite of the many glasses-free 3D options shown and the first US presentation of a 200-inch, glasses-free 3D projection system as well as a presentation by James Cameron on  increasing revenue with 5D.  On the cloud computing side, supporters and the exhibitors at the Cloud Computing Pavilion are pushing the notion that broadcasters, programmers and studios all need cloud-based solutions for their post-production, transcoding, storage and delivery requirements.

Of interest was the statement by Sony’s long-time marketing exec. Alec Shapiro at the Sunday press conference that Sony is looking beyond the traditional broadcast  markets to a “new range of markets”. SCRI has been predicting the expansion of the traditional video production and post sectors based on on the way content production and delivery has changed dramatically in recent years and continues to evolve — interesting blog video by Bill Roberts @ Adobe on this @  Sony also highlighted its new F65 camera which hit the market in January this year —  Sony claims that they will have delivered 100 F65’s by NAB, with orders worldwide totaling 400 units. Sony also claims to have delivered 3,000 F3s F3, which began shipping just prior to NAB last year.

Joe Facchini, Panasonic’s VP of Media and Production Services focused on the AVC-Ultra technology even though there were no related product announcements and chipsets only due out in 2013.  Panasonic plans to introduce new cameras at NAB that can be upgraded to AVC-Ultra in 2013

JCV introduced a handheld mobile news camera and a new blu-ray recorder which allows direct recording of live signal to disc.

Avid introduced Avid Interplay Sphere, a cloud-based system that aims to connect broadcasters to their newsroom, enabling journalists to edit and finish stories on the go from an Internet-connected device.

The development of cloud-based collaborative production capabilities has been growing in popularity in the broadcast and production areas, with services including Quantel’s QTube and Chyron’s Axis World Graphics. Supporters point to the efficiencies, while detractors point out that bandwidth is not consistent everywhere and could result in limitations.

New from RED is the RED Dragon 6K resolution upgrade kit for the Epic or Scarlet camera. The RED Dragon for the Epic is scheduled for delivery late this year at around $6K — no delivery dates or pricing for the Scarlet.  Also much interest in the RED 4K projector.

Autodesk revealed a redesigned version of Smoke software (Mac version priced at around $3,500) and well as demonstrating the latest releases of its Autodesk Entertainment Creation Suites, including the new Ultimate Suite.

Blackmagic Design  introduced a new 2.5 K resolution camera for under $3000, rounding out their already wide product line  of  routers, switchers, frames and now the camera.

While Apple is not an exhibitor at NAB they did announce the release of  the 10.0.4 update for FCPX . Included are multichannel audio editing, dual viewers, RED camera & MFX plug support — these upgrades seem to support the notion that Apple is still very much committed to the pro video market.

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