Insider Reporter

SCRI's NewsBriefs

newsheadlines for broadcast, pro and streaming media sectors, worldwide

w/e May 31, 2009 SCRI International, Inc
FULL text reports, articles and streaming clips in
these NewsBriefs are available to subscribers
in the SCRI Insider Report" - click here to access
Passwords have changed! Click here for 2009 survey

ECONOMIC NEWS: Recession Will End in Q3
A detailed report from the National Association of Business Economics (NABE) released today says the U.S. economy will recover in the third quarter after a continued contraction in the second.

NABE said the near-term setback will be a result of a “sharp retrenchment” in business investment, but the billions in government efforts to invigorate the economy will soon offset that.

“While the overall tone remains soft, there are emerging signs that the economy is stabilizing,” said NABE president, Chris Varvares, who is also president of Macroeconomic Advisers. “The survey found that business economists look for the recession to end soon, but that the economic recovery is likely to be considerably more moderate than those typically experienced following steep declines.”

NABE also downgraded its growth forecast for the next few quarters - with the second quarter contracting 1.8%, followed by a meager 1.2% growth in the second half. The end result will be an overall 1.2% contraction for 2009.

These forecasts are in line with SCRI’s 2009-2010 Broadcast / Pro Video Marketplace Report.Specifically SCRI is reporting that equipment purchases by end-users among cable & TV broadcast stations as well as film & video production / post and corporate and institutional video (govt. medical, educational) sectors for the 25 Product Types tracked by SCRI, was down from $10.3 billion in ’07 to $10.1 billion in 2008 and projected to decline to $9.9 billion in '09 . However, SCRI forecasts for 2010 put the total market up by around 4.5% from the low of ’09 to around $10.4 billion. Key drivers include the expected economic upturn and the concomitant impact of delayed purchases having to be made along with the migration to HDTV.

SCRI's 2009-2010 Broadcast Pro Video Marketplace Reports include a Macro Industry Overview and Analysis of these factors, a Micro Quantitative Data report showing data for all 25 products in units and dollars and by vertical end-user market going back seven years. In addition detailed Product Reports covering 25 product types discuss in detail and present the data showing market size and growth, by vertical market brand shares and product type breakouts.

SCRI is the only research firm to have a 22 year track record of conducting this survey annually. Data is obtained direct form end-users in each of the seven vertical end-user markets, and contains over 2,500 such survey responses, a projectable base for SCRI estimates and projections. This methodology is in direct contrast to many other research reports in this industry, some of whom offer “Global Reports” based on limited qualitative interviews with manufacturers and end-users rather than comprehensive quantitative survey data that is statistically reliable. SCRI is not affiliated with NAB or any other trade organization or publication as are some research firms offering reports. Hence SCRI can present an unbiased view of the industry. This is evident in the two years where SCRI has reported sales declines in spite of that being an unpopular finding.


2009-2010 Broadcast/Pro Video Market & Product Reports

SCRI has just completed the 2009-2010 Broadcast/Pro Video Market & Product Reports, updating market size, forecasts, brand shares and trend analysis for 25 Product Categories and a Macro Overview Executive Summary & the Micro Quantitative Data Analysis.

Data is shown in units and dollars, along with average unit price, average units purchased per location, broken out by vertical market type (broadcast TV, cable TV, video/film production; video/film post production; corporate video; institutional video – government, educational & medical)

The significant shifts in the economy and specifically, how this impacts the Broadcast & Pro Video Sectors is a major part of this year’s reporting. SCRI’s special 40 page Executive Summary Macro Overview Report , analyzes key macro economic and broadcast/pro video industry specific issues and their impact on the industry. This report is available FREE with any purchase of a regular Product Report, or is available for $795 ($495 to SCRI Insider Report subscribers).Contact for details.

2009 - 2010 Broadcast/Pro Video Product Reports
(25 Separate Product Reports -- click on arrow)

2009-2010 Broadcast/Pro Video Macro Industry Overview Report

2009-2010 Broadcast/Pro Video Micro Quantitative Product Data Report