Insider Reporter


SCRI's NewsBriefs

newsheadlines for broadcast, pro and streaming media sectors, worldwide

w/e December 27, 2010 SCRI International, Inc
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Adobe Revenue Up - CS5 Key Driver

Following better-than-expected results, Adobetouted accelerating adoption of key programs such as Creative Suite 5 and Flash. Sales of CS5 are tracking 21% higher than for the previous version, CEO Shantanu Narayen said. Adoption of the company’s Flash 10.1 player on personal computers has been three times as fast as for the prior version, he said.

CFO Mark Garrett said the company’s “digital enterprise” business saw a 29% increase in sales on strength in Adobe Acrobat and other “knowledge worker” products. Creative Solutions revenue, including CS5, was up 26%, he said. Revenue in Europe was particularly strong, Garrett noted. Maintenance revenue growth boosted total deferred revenue to $430 million in the quarter.

Narayen said the company expects “hundreds of publishers” to take up its digital publishing tools in 2011, tools he hopes will let Adobe capitalize on the “trend of tablet [computer] usage,” he said.

Narayen said the company’s Creative Solutions unit had become dominant in digital video production, and “We have taken share from both Apple and Avid and we will continue to drive strong growth in this market.”

SCRI has seen both Apple and Adobe take share from Avid in the 2009 and 2010 Broadcast/Pro Video Marketplace (B/PVM) Product Reports. It will be interesting to see how the brand share picture shakes out in the upcoming 2011 B/PVM Reports due in late Jan/early Feb.

"Avid continues to struggle with new identity "

An interesting article in Broadcast Engineering posted on December 15, 2010 (http://broadcastengineering.com/news/avid-continues-struggle-new-identity-20101220/) titled "Avid continues to struggle with new identity" discusses some of the issues SCRI brought up in the past few newsletters.

Among other things, the article states that: " Avid, once a dominant player in video editing systems, has tried virtually everything within its power to right what is seemingly a listing ship. With competition coming from a number of Macintosh and PC-based vendors, who offer less expensive NLE products based on off-the-shelf technology, Avid has tried to follow suite but has not been as successful".

This ties in with the statement in the preceding article by Adobe CEO Shantanu Narayen: “We have taken share from both Apple and Avid and we will continue to drive strong growth in this market.”

As already mentioned in the preceding article, SCRI has seen both Apple and Adobe take share from Avid in the 2009 and 2010 Broadcast/Pro Video Marketplace (B/PVM) Product Reports. It will be interesting to see how the brand share picture shakes out in the upcoming 2011 B/PVM Reports due in late Jan/early Feb

The article also refers to the number of staff reductions in the 2009 restructuring: "...a 15 percent reduction, about 400 workers, of its staff in 2009". As stated in last week's SCRI News Briefs, Avid has declined to provide any information on the number of staff reductions in the latest Dec. 2010 restructuring. The article does provide a response from CEO Gary Greenfield on where he sees Avid headed.

2011 - 2012 Broadcast/Pro Video Product Reports (25):

Updated SCRI Reports will be available in early 2011, and results will be compared to prior years in historical context, rather than just to ’09. The Broadcast/Pro Video Quantitative Analysis Exec. Summary provides units and dollars for each of the 25 product types, across the 8 vertical markets, and in total, going back 10 years.

Product Reports with Market Sizing and Brand Shares are available for the following Products:
Video Camcorders; ;Video Cameras; Camera Mounting Systems; Character Generators; Clip / Still Stores; Composite/Component Encoders; Digital Effects Processors; Graphics & Effects Software; Graphics & Effects Workstations; Master Control Switchers; Non-Linear Editing Systems; Production/Post Switchers; RAID Video Storage; Routing Switchers; Standards / Formats Convertors; TBC's / Frame Synchronizers; Telecine Equipment; Terminal Equipment; Up/Down Converters; Video Compression Encoders; Video Disk Recorders; Video Monitors; Video Servers; Video Test & Measurement; VTRs

For further information on the upcoming 2011 Broadcast / Pro Video (B/PVM) Reports contact, SCRI’s Research Director, Desmond C. Chaskelson (des_chas@scri.com).

How are SCRI Broadcast / Pro Video (B/PVM) Reports different than other research reports in the industry?

SCRI is an independent broadcast pro video research firm (established in 1984) and is not affiliated with any potentially vested interest trade association such as the IABM or NAB, as are some other research providers in this industry.

Nor does SCRI rely on manufacturer provided information as do some research firms in this industry, thereby eliminating any potential bias from any single manufacturer, or bias from not including all manufacturers.

SCRI takes a micro product & vertical market specific view of the broadcast & pro video market space rather than more broad based approach as do some other research reports in the industry.

SCRI provides quantitative “bottom-up” (end-user derived) market sizing product reports in the broadcast and pro video sectors since 1984, Our data is product specific and designed to be used by product managers for market planning. Not broad based like some other research reports.

Also SCRI focuses on eight vertical end user broadcast & pro video markets in the USA across twenty five specific product types, rather than providing broad based global estimates based on manufacturer data and/or interviews, as per some research reports in the industry.

© 1984 - 2009 SCRI - SCRI INTERNATIONAL, INC (info@scri.com). SCRI is an independent research and news organization providing market research reports and objective coverage of the broadcast and pro video sector and all major trade shows, including NAB and IBC, since 1984. SCRI and is not affiliated with any trade organization or manufacturer.
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