Archive | September, 2015

4K Ready for Prime TIme

22 Sep

4K Ready for Prime TIme

According to a new survey by SCRI and Broadcast Beat, about one in three (33%) broadcast ad pro video facilities are already working in 4K. By the end of the year this is expected to jump to 44% and by 2016, over six in ten (63%) of all facilities are expected to be working in 4K. With one in four facilities (25%) still unsure at survey time, the actual rate of 4K usage is likely to be even higher as 4K becomes the primary production format. For more info on the survey and report, click here &/or email des_chas@scri.com

 

 

Online Digital Video Production Leads the Way

8 Sep

Online Digital Video Production Leads the Way

In a recent survey by SCRI among Broadcast Beat subscribers, a wide range of broadcast and pro digital video facilities were asked whether they were involved in the production of digital content for a long list of applications. “Online” emerged as the most common application with just under half of ALL responding facilities (45%) checking this application.  Television (39%) and “video ads” (38%) ranked 2nd and 3rd, followed by “training videos” (35%) and “documentaries” (45%), rounding out the top five.  NOte that the survey sample was comprised of a wide rage of vertical markets but primarily video production (41%) and broadcast (32%). The emergence of online video as the primary application has far reaching  implications for manufacturers of hardware and software to this sector.