Archive | May 19, 2015

Which Vertical Markets are Buying Pro Video Equipment in 2015-2016?

19 May

According to SCRI’s annually updated (sine 1984)  2015-2016 Broadcast / Pro Video Marketplace Product Reports , the outlook for equipment budgets is somewhat less optimistic than for business revenues (as per prior post) with broadcast and pro video facilities cautious to spend until the economic upturn stabilizes. However, some vertical markets are more  bullish than others (see below).  One in four facilities (26.4%) across the board saw equipment budgets increase in 2013 – this rises to 36.4% in 2014 and 39% in 2015.

In 2012, facilities across the board were relatively evenly divided between those that reported equipment budget increases, decreases or no change (31.5%, 29.3%, 30.9%). In 2013 more reported no change (43%) compared to increases (26.6%) or decreases (24.5%). Looking ahead to 2014, more facilities are expecting equipment budget increases (40.2%), 23.7% expecting decreases and 27.8% not sure at this time.

Of note is the significant expected 2014 increase in equipment budgets among video & film production/post facilities, digital content producers, institutional and corporate video sectors – 37.1%, 53.6%, 39.5% and 37.5% respectively. These in contrast to broadcast TV (23.6%).

SCRI has just released the 2015-2016 Broadcast Pro Video Trend and Product Reports, a syndicated research report series started in 1984 and updated annually for over 30 years.  The Full Industry Trends Report is now available along with specific Product Reports covering 20 product categories and includes detailed quantitative analysis of market size ($ & units), by vertical market, growth by year and forecast (2014 – 2016) as well as brand shares.  The Industry Trends Report also contains a compendium of secondary research on specific vertical markets and the rise of digital media in the industry. This report is provided free to those facilities that participated in the survey — to claim your report please respond to with Survey Report in the header and please use the email that you used when completing the survey for validation purposes.budgets