Archive | September 30, 2014

4k/UHD Hype or Reality ?

30 Sep

Cautious optimism about the future of 4k/UHD was perhaps the best way to describe the showing of 4k/UHD at the recent IBC show in Amsterdam. The industry, perhaps still smarting from the hype showered on 3D a few years ago at IBC and NAB, is looking at consumer demand and availability of distribution and programing for 4k/UHD as the yardsticks to measure success.  This notwithstanding, there were quite a few announcements and discussions at IBC on the future of 4k/UHD as well as some new research findings from SCRI to suggest that this time (as opposed to the case with 3D) it may not be all hype. (Read on for details and survey findings and leave your opinion).

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