The results of SCRI’s latest technology poll are out. Over one hundred and fifty broadcasters responded via Linked in and SCRI’s online poll site to the question: “With over 130 TV broadcasters already transmitting Mobile TV signals, by when, if at all, do you see mobile TV becoming a viable source of monetization for TV Stations
The jury seems to be split somewhat by when Mobile TV becomes a viable source of monetization for TV stations: Over a third (36.9%) believe that it already is a viable proposition in terms of monetization, while another 21.6% believe that this will occur in the next two years. About one in three (29.2%) think that monetization will only become viable in 2015 or beyond and another 12.3% think that this will never happen. See comments received below chart.
Be sure to vote on our new poll “With 4K being prominently featured at CES this year, by when, if at all, do you expect 4K to take off in terms of consumer demand and content delivery?” Click here to vote
Comments received included:
- If popular Apple and iOS devices don’t support terrestrial reception, this will never be a valid business. 4G is looking to be the future of mobile broadcasting.
- Presently mobile signals are widely available but not generating the cash required, another year for viable financial models to be rolled out
- As time goes by, bandwidth of transmission will narrow with more info packed within.
- As long as the technology is absorbed into smart phones. Also, when we have to “start paying by the bit” for data (from the net providers), this will also help boost M-ATSC.
- Viable, but will need smartphone/tablet mandate. Huge asset for local and national safety and security.
- FUNN Networks.com will change the way the world gets & consumes content and gets paid to view targeted adverting that it Wants to see in 2k13 !
- Things move faster now and it is up and running
- First we need to get HD to smaller markets. It is not like folks in rural areas begging for mobile TV. Most travelers are freeway bound and out of transmitter range before the next commercial break hits.
- Mobile digital signage is already a potential revenue source in some markets.
- This will need to be mandated directives from the FCC or others…sadly, there is insufficient monetary value for terrestrial broadcasters to do it ‘on their own’…
- The problem is bandwidth and the high cost of data plans