2013 Digital Media Production Trends Report

SCRI Research conducted a survey among broadcast and pro video facilities worldwide on the issues and trends in digital content creation.  The survey was undertaken with, ProAV Buyers Guide, Post Production Buyers Guide and Broadcast Equipment Buyers Guide, as well as SCRI proprietary lists. Table of Contents and Pricing follows:

Geographic regions

USA (70%); Rest of World  Canada, South America, Europe, Africa, Middle East, Asia, Australia

Size & Industry Type

No of Employees & Type

  • 1-10 people
  • 11-100 people
  • 101-500 people
  • 501-1000 people
  • 1001 + people
  • LARGE CONTENT CREATORS: Television Networks; Studios; Large Production Facilities; Global Online Content Communities, Print Publishers (1,000,000 monthly Uniques or LARGER)
  • MEDIUM CONTENT CREATORS: Independent Studios; Local Broadcasters & Affiliates; Small to Medium Production Facilities; Post Production Facilities (10 or more employees); Online Content Communities, Print Publishers (250,000 – 1,000,000 monthly Uniques)
  • SMALL CONTENT CREATORS: Independent filmmakers; Documentarians; 1-4 employee post production houses; Writers; Freelance professionals; Online content communities, hyper local blog (0 – 250,00 0 monthly Uniques)

Industry Types

  • Advertising
  • Audio Facility
  • Broadcast TV
  • Cable TV
  • Digital Media Production (home based)
  • Education
  • Film Production / Post
  • Video Production / Post
  • Corporate / Industrial Video
  • Gaming
  • Government/Military Video
  • House of Worship
  • Internet/Web/IPTV/Telecom
  • Media
  • Non-Profit
  • Online News
  • Retail
  • Equipment Supplier, Dealer, Rep.
  • Other

Media and entertainment content worked with

  • TV Episodics
  • TV Other
  • Feature Film
  • Commercial (Television, Online, Video Ads)
  • Corporate Video
  • Documentary
  • Games
  • Infomercials
  • Music / Audio
  • Music Video
  • News Reports
  • Online Webisodic Content
  • Short Features, Commercial & Trailers
  • Short Form Online Content
  • Special Event Content
  • Sports Video
  • Syndicated Television
  • Training Video
  • Other  (specify)

Video formats shoot on – all/most often

  • 3G/1080p;
  • 4K: 8K
  • 720p: 1080i
  • 3D
  • SD-SDI
  • IP

Technology issues importance ratings:

  • 4K Workflow & Digital Output
  • 8K Workflow & Digital Output
  • 3D Stereo Workflow & Digital Output
  • File-based workflows
  • Faster Frame Rate Workflow & Digital Output
  • Color management & integrity
  • Disk Authoring          Digital Dailies
  • Digital File Transfer
  • Data Security
  • Data Storage
  • Archival of Digital Files
  • Distributing Digital Content via new emerging channels:
  • Monetization of new emerging distribution models
  • Mobile Workflow       Smartphone Workflow
  • Onsite Storage           Cloud Storage
  • Editing in the Cloud
  • Shared Project Collaboration
  • Video Compression

Degree & timing of  usage of technologies?

  • Ultra HD/4K
  • 3D Stereoscopic
  • Cloud-based tier-2 storage
  • Cloud-based archive products
  • Audio over Ethernet (e.g. AVB, Dante, Ravenna)
  • Cloud-based software applications
  • Cloud-based software subscription (eg Adobe)
  • Cloud based editing
  • Local cloud system to replace your data center for media related operations
  • Mobile Video Streaming
  • Smartphone shooting, editing and uploading

Usage of  file transfer/storage services (i.e. DropBox) or cloud-based storage services (i.e. Amazon S3, Glacier) as part of production work flow?

Cloud-based Software as a Service (SaaS) apps usage

  • MAM
  • Review and approval
  • Transcoding
  • Audio and/or video editing
  • Logging
  • Resource scheduling
  • Other – specify

Rating of Reasons for WAITING to use cloud SaaS services?

  • Security worries
  • Pricing does not work for me
  • Low image quality
  • Poor access reliability
  • Low access bandwidth
  • Feature-set not ready
  • Poor support
  • Other – specify

Formats use/ expect to use in 2013?

  • MPEG 2
  • MPEG 4
  • H.264 or H.265
  • SD
  • HD
  • 2K
  • 4K
  • XAVC
  • Other – specify

Types of electronic content distribution

  • Video on demand
  • Cable transmission
  • Satellite transmission
  • Over the air broadcasts
  • Internet downloading
  • Internet streaming
  • Mobile phone downloading
  • Mobile phone streaming
  • Other – specify

Camera Brand Share

  • ARRI
  • Blackmagic
  • Canon
  • GoPro
  • Grass Valley
  • Hitachi
  • Ikegami
  • Ikonoskop
  • JVC
  • Nikon
  • Olympus
  • Pan
  • RED
  • Silicon Imaging
  • Sony
  • Vision Research
  • Android Smartphone / Apps
  • iPhone Smartphone / Apps
  • Filmic Pro
  • 1.1%
  • Other

Post Production Tools Brand Share

  • Adobe Creative Suite – Cloud Sub.
  • Adobe Creative Suite Software
  • Adobe Premiere
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Other
  • Apple FCP 7
  • Apple FCP X
  • Apple i-Movie
  • Apple Motion
  • Apple Color
  • Apple Other
  • Assimilate Scratch
  • Autodesk
  • Avid DS
  • Avid Media Composer
  • Avid Motion Graphics
  • Avid Pro Tools
  • Avid Symphony
  • Avid Other
  • Boris FX Media 100
  • Boris FX Other
  • DaVinci Resolve
  • Digital Vision Nucoda
  • Fairlight
  • FilmLight Baselight
  • Grass Valley Edius
  • Lightworks
  • Matrox
  • NewTek LightWave 3D
  • NewTek TriCaster
  • Nuendo
  • Pyramix
  • Quantel Pablo Rio
  • Quantel Other
  • Red Giant
  • SGO Mistika
  • Sony Vegas Pro
  • VeriCorder Voddio (iPhone, iPad)
  • Touch Edit Pro (iPad)
  • Other

COST:

  • Per Question: $395 or $595 for brand questions
  • Sections: Any 3 questions $750 (not including Brand Questions)
  • FULL REPORT: $1,750
  • Cross Tabulations available @ $150 per question ($250 for brand questions)